From a space transformers and storytellers perspective, this is how we see the top 3 important subject when building an exhibition stand to our partners:

1. Design & Branding Impact
– The stand must clearly communicate the exhibitor’s brand identity, values, and message.
– Exhibitors want to stand out in a crowded exhibition hall, so they focus on:
a. Visibility (logos, lightboxes, height, open sides).
b. Brand consistency (colors, fonts, storytelling).
c. Visitor engagement (interactive elements, product displays, demo zones).

Why it matters: The stand is often the first (and sometimes only) touchpoint with potential clients, so design is directly linked to ROI.


2. Functionality & Practicality
– The stand isn’t just about looks—it needs to work efficiently for staff and visitors. Key considerations:
a. Meeting areas (open vs. private).
b. Storage and accessibility (lockable cupboards, product displays).
c. Electrical/power needs, lighting, AV screens.
d. Flow of visitors (easy entry/exit, avoiding bottlenecks).
e. And recently, the amount of high tech involved in the stand.

Why it matters: A beautiful but impractical stand can frustrate both the team and visitors, reducing engagement.


3. Budget, Timeline & Quality Assurance
– Exhibitors need confidence the stand will be delivered on time, on budget, and at the expected quality.
– Discussions usually revolve around:
a. Cost transparency (what’s included, what’s extra).
b. Production quality (materials, finishes, durability for multi-use and
sustainability).
c. Deadlines (design approval, production, handover before show).

Why it matters: Exhibitions run on strict deadlines, and any delay or budget overrun can severely impact the exhibitor’s success.

How do you rate the above in term of priority percentage?